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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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Sponsored by:  Diageo, the alcoholic beverage corporation famous for Captain Morgan, Smirnoff and Johnnie Walker, has launched a campaign to increase its presence with customers within Second Life.
Robin Dargue, Diageo's Chief Information Officer, discussed the increasing importance of reaching what he calls "digital natives," or the users of virtual worlds. "The changing face of our consumers, I have a real issue with. These people don't watch TV so I can't advertise to them. That is a problem if you are in FMCG [fast-moving consumer goods]. This is a world of digital marketing." READ IT ALL HERE: http://www.escapistmagazine.com/news...
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Last Updated ( Wednesday, 13 June 2007 )
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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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We said several weeks ago that a big believer in the value of Second Life real estate (see other Second Life articles published on May 15, 16, and 31) is the very grounded-to-earth firm of Coldwell Banker. We were, after many tries unable to secure a tour of the Coldwell Banker properties in Second Life; neither the helicopter tour we were most anxious to take or even a walking tour but we did manage to stumble around and get some information on the Coldwell Banker developments, both rental and for sale, and were able to interview two top-ranked Coldwell Banker officials who were most helpful in talking about their company's interest in such an unconventional marketing tool. READ IT ALL HERE: http://www.mortgagenewsdaily.com/6122007...
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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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By China Martens
As the number of virtual environments increases, standards and vendor collaboration will help make teleporting between different worlds a smooth experience, ensuring, for instance, that your avatar arrives in a new world still wearing the clothes it donned in your home world.
Currently, Linden Research Inc.'s Second Life is the most popular virtual world, outshining a number of alternative universes such as Active Worlds and There. READ IT ALL HERE: http://www.infoworld.com/article/...
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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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By Impti Du Toit To succeed in today's digital design industry requires more than simply keeping abreast of the latest versions of computer programs required. Visual designers also need to keep a finger on the pulse of new technologies in a broader sense to optimise creativity in a world revolutionised by the pixel, says Eva Csernyanszky of Friends of Design Academy of Digital Arts. “Vilem Flusser, one of the great modern theorists on communication in the 20th century, predicted the pixel landscape as the new world we would move through -and the technological advancements made since the introduction of the personal computer and the World Wide Web has indeed led us into the era of the pixel: the universe of the technical image,” she says. READ IT ALL HERE: http://www.bizcommunity.com/Article
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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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Playboy Enterprises, Inc. today announced the official launch of Playboy Island in Second Life. The Rabbit Head-shaped island, created and maintained by Sentient Services, will house a virtual Playboy retail store and will also offer Second Life residents the chance to connect with the brand through a variety of events and social opportunities. Playboy is the first men's lifestyle brand to have a presence in Second Life. READ IT ALL HERE: http://www.earthtimes.org/articles
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