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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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Sponsored by:  Tonight I'm hosting Wells Fargo to the Financial Services Club to talk about Web 2.0, Second Life, Corporate Avatars and Corporate Blogs. Tim Collins, Senior Vice President of Experiential Marketing is going to talk about how Wells Fargo's customers' cartoons - otherwise known as avatars - talk to Well's Fargo's customer service agent avatars.
Should be fascinating. READ IT ALL HERE: http://www.finextra.com/community...
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Last Updated ( Tuesday, 12 June 2007 )
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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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Sponsored by: We've all heard the hype: Massively multiplayer online games, a.k.a. MMOs – persistent virtual worlds that players can simultaneously mix, mingle and/or adventure within 24/7 alongside literally thousands of fellow users – are the next big thing. No surprise there... Selling 100,000 copies of a standard full-price title in its initial production run, which can last mere weeks, is still big news to many game publishers. (Although, in fairness, many can expect to garner additional sales and revenue when products are re-released at budget prices, through OEM channels, via online vendors, shipped overseas or relaunched as value-minded compilations.) READ IT ALL HERE: http://biz.gamedaily.com/industry...
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Last Updated ( Tuesday, 12 June 2007 )
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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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Sponsored by:
Today on my new media podcast Managing the Gray I had the chance to sit down and talk with local company Green Grotto Studios on how they landed and brought Playboy into Second Life.
READ IT ALL HERE:
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Last Updated ( Tuesday, 12 June 2007 )
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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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Sponsored by: Diageo, the alcoholic beverage corporation famous for Captain Morgan, Smirnoff and Johnnie Walker, has launched a campaign to increase its presence with customers within Second Life. Robin Dargue, Diageo's Chief Information Officer, discussed the increasing importance of reaching what he calls "digital natives," or the users of virtual worlds. "The changing face of our consumers, I have a real issue with. These people don't watch TV so I can't advertise to them. That is a problem if you are in FMCG [fast-moving consumer goods]. This is a world of digital marketing." READ IT ALL HERE: http://www.escapistmagazine.com/news...
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Last Updated ( Wednesday, 13 June 2007 )
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All SL Reports News
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Written by Enniv Zarf
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Tuesday, 12 June 2007 |
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We said several weeks ago that a big believer in the value of Second Life real estate (see other Second Life articles published on May 15, 16, and 31) is the very grounded-to-earth firm of Coldwell Banker. We were, after many tries unable to secure a tour of the Coldwell Banker properties in Second Life; neither the helicopter tour we were most anxious to take or even a walking tour but we did manage to stumble around and get some information on the Coldwell Banker developments, both rental and for sale, and were able to interview two top-ranked Coldwell Banker officials who were most helpful in talking about their company's interest in such an unconventional marketing tool. READ IT ALL HERE: http://www.mortgagenewsdaily.com/6122007...
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