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By Xavier Mohr SLReports.net Rumor after rumor has been floating around about particular events that could have caused the Linden's out-of-nowhere ban on in-world banking. I was not at all surprised today when I found out that, as usual, Second Life's ivy-leaguers have rushed to the front of the line to pass out credit for exactly what happened. I was a bit shocked, though, to see an inference on Benjamin Duranske's "Virtually Blind" blog today that it was actually an article at Technology Review entitled "The Fleecing of the Avatars" that was the culprit behind the latest and greatest policy shift from Linden Lab. "I think the timing may well have been due to [that] story," Duranske said according to a quotation published at Technology Review.
I should probably at this point explain what exactly "Technology Review" is. An independent media company owned by the Massachusetts Institute of Technology (MIT), Technology Review is oldest technology magazine in the world (est. 1899), and aims to promote the understanding of emerging technologies. Though highly credible given the big name of MIT which backs the publication, in general Technology Review has a relatively small following of devoted tech nuts. Its website, located at technologyreview.com, only receives about a quarter of the traffic of InformationWeek... its larger, tech trend competitor... both of which receive roughly one twentieth to one thirtieth the traffic of larger sites such as CNN.com. To believe that such a dated article could impact the decision-making of a large, multinational corporation is not only implausible, but ludicrous. Ginko Financial (the subject of the Technology Review article), has actually been covered by larger media outlets including ABC News, Wired Magazine, and Economist.com... and in general was almost a dead subject at the time of its Technology Review appearance. Furthermore, as we have seen with these exposé-style articles in the past, corporate policy impact is rarely achieved without a massive reaction from the media outlet's readership. To ascertain that a dated article in a publication which a massive and damning percentage of the SL community has never heard of had this form of policy impact on Linden Lab is – again – just not believable. Did it play a role? Maybe, but probably not if you want my own personal opinion. There are other factors which – beyond Ginko Financial's downfall in late July – no doubt contributed to the decision to ban in-world banking. First, The Bank. Jasper Tizzy blatantly quit Second Life in August, leaving thousands of depositors high and dry as he defended his quitting of SL publicly... almost tauntingly... right here in the comments of SLReports.net and at Strange's Second Life Blog. Reports of losses in this scandal are debatable, though most cite the figure as being somewhere between L$10 million and L$20 million. Investor Allen, following the sale of the AVIX stock exchange to Arbitrage Wise, declared his AllenVest Financial Bank insolvent in September. While refunds continue to be made via Allen's former AVIX portfolio (now under control of Bogart Beck and SL Capital Exchange), estimates of losses in this matter are agreed to be well over L$5 million. The list goes on and on, with banks such as Midas, SmartVest, and Banc d'Italia all having been declared insolvent or having disappeared. Losses in Second Life banking, totally aside from the Ginko disaster, have equated to hundreds of thousands of U.S. Dollars. Let's also not forget that a theft/hack by avatar Hamid Jewell forced Linden Lab to return approximately L$1.2 million to Lindsay Druart of L&L Bank and Trust on November 25th of last year. The inference that an out-of-date article in a cult favorite tech rag could have solely been responsible for this policy is insane, as it diminishes the importance of all the other bank-related events which occurred between August and December of this year. Not too long ago, I spoke with an InformationWeek blogger about Second Life coverage in general. I mentioned a frustration of mine about how it seemed contemporary, big-name (at least according to themselves) Second Life writers continually missed the boat in their posts... covering in-world businesses that nobody has ever heard of, covering only the RL/SL events of their advertisers, or citing "expert sources" whose names can be found nowhere on the web in relation to the Second Life platform. I see this inference as a testament to that. Time and again, ivy-league bloggers and writers look to each other for answers, when they should be looking to the people that use the Second Life grid every day. They tout each other's blah accomplishments as the amazing exploits of the average Second Life college kid or stay-at-home mom go unnoticed. Mark my words, and even come back and call me on this if you like: six months from now, there will be a half dozen books about the Second Life financial sector... all written by individuals that nobody in the Second Life finance community has ever even heard of, citing sources that exchange managers and former bank employees never knew existed. In short, be careful what you read. Get your news from more than one source, and always look at the history of a matter when you're trying to determine the cause of something. I actually like reading Benjamin Duranske most of the time, and feel he is one of the most realistic, down-to-earth writers out there. His opinions are stunning and well-thought-out. I just can't believe that anyone would actually adopt such a narrow view that gives exclusive credit to a media source with such little reach. In my opinion, no work of fancruft caused the banking ban... an endless line of scammers inside Second Life did. While the timing may be odd, I think the issues around Second Life banking were far too deep for Linden Lab to even consider the long line of individual stories that have been written on the subject. If I am wrong on this, and the banking ban was sparked solely by this one article, all of this is a moot point as it would appear Linden Lab is too inept to handle it own public relations in any effective manner... which would lead one to question its effectiveness in other, more important areas of operation and governance.
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