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By Arbitrage WIse, CEO JT Financial We are now less than 2 hours away from what I believe is the “Moment of Truth”. Once we open up our ATMs at 12pm SLT, we’ll know exactly how much trust our customers have left in us. I do thank those that have expressed their word of support, but with over 10,000 customers, a handful of people showing their support may not be enough to avoid a run. Hopefully, this statement and a detailed list of our long-term objectives may sway enough people to continue doing business with us. Yes, a lot of the following information are things I would rather not disclose, but they would be very difficult to achieve if an inevitable bank run does occur.
First off, to those that are requesting large amounts of withdrawals to pay tier or make land purchases, I would like you to consider this. If JT Financial does collapse, and take with it the entire financial sector, what good will land do? Why would anyone need land? The entertainment value of Second Life is very short-lived. We all can see that with the constant failures of the multitude of real life businesses that have attempted to do business in Second Life. They offered little to no value to the SL Community – in short, they didn’t help us make any money. If the financial sector is gone, the only businesses left are Land and Retail, both of which are very saturated markets. Few people will be able to make any money, and once they are tired of their ‘virtual homes’ and ‘shopping’, they too will leave, and everyone is left with empty land and stores. If you don’t believe me, watch CNBC. The financial sector is in turmoil, consumer spending is slowing down, and everyone is talking about a recession. So yes, you may lose your land because you can’t pay tier, or miss out on a great ‘buy’ opportunity, but odds are, your land business will eventually fail if SL does incur a recession, and your great buying opportunity may end up being just a small rather than a large loss. So why not see this through, and help out the financial community, so that they in turn can provide you with more and better investment opportunities later down the road. So what are some of these ‘Opportunities’ that I am referring to? A good start would be to list some of the projects that we have under construction, or current own. Let’s face it, the easy days of depositing your money and earning 40-100% or more are gone. But that doesn’t mean the investment opportunities are not there. We have done what I believe is a great job in cleaning up the Stock Exchange sector. From the day we took over AVIX and converted it into Capex, not a single investor has lost money from fraud. IPO’s are clearing faster than they were before, and new funds and investors are coming back. Trust has been brought back to the Stock Markets, and overall, people are making money. Who’s to say that this trend won’t continue and we’ll eventually have a robust stock market with many opportunities for everyone to make money? One of our major projects this year was to convert SLMarketLive.com from an in-house retail site to an e-commerce platform similar to a Yahoo! or eBay Store that would allow individuals or businesses to sell both virtual and real life versions of items they have. This was going to be the first step in merging real life businesses into Second Life, and showing the Real World how it should really be done. If you were a home-based or small online retailer, this would have been a great opportunity for you to expand your business with a new venue for marketing. You could have virtual versions created for all of your items and sell them in Second Life, while offering a rebate to customers if they decided to purchase the real life versions. We actually sent a long report to Zappos.com proposing this idea, and were able to get a conference call with one of their marketing members. Unfortunately, since they were undergoing internal changes, they were unable to make any immediate decisions, but requested that we keep them informed. You can read the proposal we sent to Zappos.com here A second project that we also had under way to support SLMarketLive.com was Helpture.com. Helpture.com will be freelancer site catered to the builder and designers. If you run a retail or e-commerce site, odds are, you do not have the ability to create virtual versions of your items. Rather than going the expensive route of hiring a company to create the items for you, you would have been able to post images of your items on Helpture so that individual builders and designers can bid on the project to build the item for you. Both SLMarketLive and Helpture would have created many more opportunities for the Second Life community. Demand for land would go up as more individuals come in to set up their new stores. Builders and Designers would have more work as these individuals get their items built. Stores and Malls would become more robust as new items and new shopping experiences arise, and more jobs would be created as these owners hire sales staffs, or create an affiliate systems so that others can open up an affiliate store selling items for the new owners. However, none of these things can happen without a financial sector. In order for SLMarketLive to work, there must be a payment gateway for these owners to accept L$ for their real life items, similar to eBayers needing Paypal. In order for Helpture to work, there must be some form of escrow and payment system that individuals can trust. When we released our Wise Property Management IPO, we hinted that we will be rebranding JT Financial to SLWallet.com , which would have served this purpose. Part of the rebranding strategy was to move 100% of the deposits back into SL in May, and discontinue paying interest to become a pure payment gateway for SL. So we were going to be in compliance with LL’s new policy anyways, it’s now just sooner rather than later. Overall, we’re not failing. We have a successful real life business generating enough profits so that by May, we would have recovered all of the expenditures that we made on these new ventures as well as the interest owed to our customers. And once we proceed with the rebranding of JT Financial, we will be a diversified and debt free business generating profits from multiple ventures, while contributing to the SL community by creating new opportunities and jobs for everyone, and finally doing what all the Real Life businesses couldn’t do, merging RL and SL businesses together. But, none of this can happen without our customers' help. We are not asking anyone to do anything different: just do business as usual, and trust that your money is safe with us. We have already sent a support ticket asking for LL to extend the deadline from Jan. 22 to April 30 and do not plan on getting any bank licenses because that wasn’t part of our long-term plan. If everyone will just go about their normal routine, no one will miss tier payments – no one will miss out on these great buying opportunities. It’s when we let our fear control our decisions that we inevitable make the wrong choices, and hurt ourselves in the long-run. I have already guaranteed everyone that they will get 100% of their money back, and have offered to sign contracts with anyone – and am willing to pay off-world interests to any investors. I am confident that we'll make it through this problem - it will just take some time. The only thing we can do now is wait and see how our customers react to this. No matter what happens from here on out, we plan to stay committed to paying everyone back.
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