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Written by Arbitrage Wise
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Saturday, 23 June 2007 |
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Sponsored by:  In Second Life, as in Real Life, there are always 2 kinds of people: the workers, and the owners. However, what makes SL so different from RL is the ease of transition from being just a worker to the owner. Your ability to start a business in SL is not handicapped by the same problems that you may face in the real world.
How successful you are is not largely dependent on how deep your wallet is or who you know, but rather by what you know and what you can do. Basically, it’s up to you how successful you are. Businesses in Second Life are not so much limited by capital. There are no expensive manufacturing processes to develop nor do you need an intricate supplier and distribution channel. Price competition as we know it is no longer a determining factor in who is or is not successful.
What make you successful in SL are your ingenuity and your ability to create a product that has values to others. Values are no longer determined by the cost of the item, but more by it's looks and functionality. Let’s take for example the clothing industry. A person looking to start a clothing line or store no longer faces material quality problems, internal logistics problems, or distribution channels problem that he/she may face in RL. There are no high startup costs. You simply sit down on your computer, design the clothes, and sell it, be that you do have to put in some marketing efforts. But what ultimately determines your success is based on your creations and your ideas, not so much by outside forces. In that sense, Second Life (or virtual reality for that matter), is truly a great equalizer.
-Arbitrage Wise
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Last Updated ( Saturday, 23 June 2007 )
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