Evanston, IL – 07/15/2008 – Simuality, LLC is very pleased to announce the next generation of the “beta” release of their virtual world advertising product, SlippCat™.

As the Metaverse continues to expand into numerous new virtual worlds, the need for multi-platform capable metrics became apparent.  To this end, SlippCat™ is now introducing an advanced Metaverse metrics system that complies with our core philosophy of not serving intrusive “push”-based advertising.

 

SlippCat™, from its earliest conception, has been intended to be as unobtrusive as possible for users of various virtual worlds, allowing advertisers to reach the ever-expanding virtual population with messages, information, and services that are in the form of a true “pull” model, where the user is in total control of the engagement.  Due to feedback obtained in our early beta tests in the Second Life environment, it became clear that moving to a new metrics model would be advisable.

Along with moving SlippCat™ into the new phase of development, it, along with all the other divisions of Simuality, have made a physical move to expansive new office spaces right in downtown Evanston, IL.  The new Simuality Center features dramatic office layouts, meeting rooms, a gallery featuring sister-company Avatrait’s virtual art, a gym, and a heath center with sauna, and plenty of room for eventual growth.  In addition, the new offices allow for improved access to public and alternative transportation modes in an attempt to reduce corporate and employee carbon footprints.

Simuality LLC is both a full-service Metaverse developer, specializing in “sticky” builds that offer users activities and interaction, as well as an “incubator” for creating virtual worlds applications such as SlippCat™.

PRESS RELEASE
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