By PHIL DAVIS
The Associated Press

TAMPA, Fla. -- Kevin Alderman didn't bring sex to "Second Life." He just made it better. The 46-year-old entrepreneur recognized four years ago that people would pay to equip their online selves _ which start out with the smooth anatomy of a Barbie or Ken doll _ with realistic genitalia and even more to add some sexy moves.

Business at Eros LLC has been brisk. One of his creations, the SexGen Platinum, has gotten so popular that he's now had to hire lawyers to track down the flesh-and-blood person behind the online identity, or avatar, that he says illegally copied and sold it.

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