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Virtual Booze: Diageo Taps Second Life (News, BusinessWeek)
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Written by Enniv Zarf
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Monday, 11 June 2007 |
 By Andy McCue
Changing consumer trends and the new generation of young "digital natives" are forcing drinks giant Diageo to exploit new digital marketing channels such as the virtual world Second Life. Robin Dargue, Diageo's CIO and business process director - recently voted one of the UK's top 50 CIOs - said the company now has a presence in Second Life to market the company's brands, which include Baileys, Guinness, Johnnie Walker and Smirnoff. READ IT ALL AT: http://www.businessweek.com/globalbiz...
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Last Updated ( Monday, 11 June 2007 )
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