By Les Luchter

THE ANNUAL PROMAX/BDA CONFERENCE FOR television promoters, marketers and designers, getting underway tomorrow in New York, is taking on the air of an online media event this year, with speakers representing Google, YouTube, Second Life, AOL, DoubleClick and other key Internet players.

"TV marketers and designers are not just about television anymore," said Lee Hunt, PROMAX's interim managing director, who played a key role in setting the direction and shape of the conference sessions. "All these content platforms are becoming more important to the TV experience."

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