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Luring clients with second life (News, The News & Obs)
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Written by Enniv Zarf
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Thursday, 14 June 2007 |
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Sponsored by: By David Ranii
 IBM is looking to extract real-world benefits from the virtual world that's called Second Life. Big Blue's philosophy is that now is the time to experiment and get the formula right, before having a presence on Second Life and similar cyber-worlds becomes essential.
"I actually believe this is the next evolution of the Internet," said Michael Rowe, whose job title at IBM is 3-D Internet champion. Rowe works in the company's digital convergence division in Research Triangle Park, where IBM employs 11,000 staffers. Second Life, found at secondlife.com, is the most popular of a handful of computer-generated worlds where you can invent a virtual life for yourself. READ IT ALL HERE: http://www.newsobserver.com/business...
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