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Hyper Reality in Action (News, Marketing)
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Written by Enniv Zarf
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Thursday, 14 June 2007 |
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Sponsored by:  By Dr. Margaret-Anne Lawlor
Postmodernism is a compelling but unfathomable term. Its influence has been felt in art, architecture and fashion, yet its meaning can be hard to exact. In marketing, the postmodern consumer is providing both opportunities and challenges as many of them happily thrust themselves into a world of fragmented media and markets. Postmodernism is concerned with consumer choice, continuous change relating to consumption patterns and product availability, along with marketing practices that challenge the status quo. Postmodern consumers buy and use commodities and fashions that allow them adopt multiple, temporary self-images. READ IT ALL HERE: http://www.marketing.ie/jun07...
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