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Beverage Maker Diageo Goes Virtual in Second Life
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Written by Arbitrage Wise
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Wednesday, 13 June 2007 |
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Sponsored by:  Distilled drinks company Diageo is being cautious about how it enters virtual world Second Life, reports BusinessWeek.
The company has joined the community to promote its various drink brands, including Bailey's, Guiness and Smirnoff, hoping it can recapture an audience no longer moved by television.
However, new frontiers require cautious footsteps. CIO Robin Dargue say.....
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Last Updated ( Wednesday, 13 June 2007 )
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