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Second Lifestyle
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Written by Enniv Zarf
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Monday, 02 July 2007 |
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Sponsored by:  Boys, you can pull your sewing machines and needlepoint out of the back of the closet because it's now OK for you to bring out your Gaultier. Members of the opposite sex (to me) are getting creative when it comes to clothing in video games. Men are sometimes spending days on their characters to make them look perfect in games such as WWE Smackdown vs. Raw, Tony Hawk, and Second Life. Heck, in Def Jam, if you need the right threads to get style points.
READ IT ALL HERE:
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Sunday, 01 July 2007 |
In Second Life, the thriving online virtual world, you can be what you’ve always wanted to be and do things you’ve only dreamed of doing. Just make sure you have the cash. SHONALI MUTHALALY
Manufacturing realities: The Taj Mahal.
He wears Armani suits and linen shirts in one life; leather pants and biker jackets in the other. He has a sensible hair cut and stern glasses in one life; a shaved head and rude tattoos in the other. He’s a powerful vice-president of a respect ed company in one life; and a stylist for poodles in the other.
And there are more than 7,000,000 people like him in the world. Each living a regular everyday life, and then going online to live a Second Life.
However, unlike in the real world, in Second Life you can be whoever you want, and do whatever you dream up. “It’s not a game. It’s a platform. A place where real people come and lead virtual lives,” says Sebastian D. Marcu, a young German who works with Worlds Unlimited, a Second Life development company based in Cologne. “I work on strategies and concepts for companies, showing them how to use virtual worlds, Web 2.0 and communities as a tool to improve their business,” he says. Online, he works and socialises as a virtual character, called an “avatar”, called Enrico Visconti, an Italian.
Vital difference
“It’s an immersive world,” says Sebastian, adding that it appeals to people because it’s “not information driven, but heart driven. It’s not about being informed, it’s about participating.” Ironically, Second Life might be the refuge of breakaways and secret rebels, but it still follows basic societal norms. To really enjoy it, you need to build relationships. And eventually, you need to make, and spend money. On the bright side, you can accomplish both in ways you might never have dared to in the real world.
READ IT ALL HERE:
http://hindu.com...
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Written by Enniv Zarf
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Thursday, 28 June 2007 |
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Sponsored by:  By Laura
Stella McCartney has announced plans to take eco-campaigning to a new level by staging a virtual anti-fur protest in the cult world of Second Life. The week long event will begin at 7pm on 12th July and involves the creation of a PETA island. At the protest guests will be invited to create slogans similar to PETA's "I'd rather Go naked than wear fur" and as the slogans are submitted, they will appear on the island, forming the basis for an ongoing discussion about the fur trade. READ IT ALL HERE: http://www.catwalkqueen.tv/2007...
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Written by Enniv Zarf
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Wednesday, 27 June 2007 |
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Sponsored by: London -- Stella McCartney and PETA will co-host the first worldwide virtual anti-fur protest on Second Life for one week, starting 12 July. As a lifelong supporter of animal rights, Stella McCartney has teamed up with PETA, the largest animal rights organisation in the world, to bring awareness to the cause in a peaceful, innovative way. On 12 July at 19.00 (GMT), there will be an outdoor celebration and picnic on a dedicated island, a Stella McCartney-PETA "world" where the protest will take on its own life. Visitors attracted to the event and the ongoing discussion will be able to donate money to PETA from inside Second Life. Visitors will also receive a goodie-bag of anti-fur accessories to spread the message among the 7 million residents of Second Life. READ IT ALL HERE: http://www.peta.org/mc...
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Written by Enniv Zarf
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Tuesday, 26 June 2007 |
Sponsored by:By Pier Fawkes
Recently we got invited to participate in a conference on virtual worlds. Our reaction was a little luke-warm as there’s something about the definition of virtual worlds we’re weary of: Lots of people are pointing to 3D worlds and saying that they’re the next big thing - but maybe virtual worlds are already here. Virtual worlds don’t have to be 3D video games like Second Life. We all have avatars, they’re just don’t have to be quirky stick figures. We need to widen our view of what a virtual world is. READ IT ALL HERE: http://www.psfk.com/2007/06...
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Sunday, 24 June 2007 |
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Sponsored by: How many times have you seen a project hit a brick wall of teams’ inability to work together: from mild cases of overblown ego and tug-of-war to vicious in-fighting? New training simulation, created by Delta L in Second Life reveals team compatibility problems in advance, and helps team members to learn by working together on a task. The working demo of the simulation is available in Second Life on Education Island.
READ IT ALL HERE:
http://www.pr.com/...
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Second Lifestyle 
