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Inside SL
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Thursday, 28 June 2007 |
By Anastasia Goodstein
Virtual worlds used to be the stuff of science fiction. They came into being with video games and have now gone mainstream so even non-gamers can party in MTV's virtual Laguna Beach or buy real estate in Second Life. For tweens and teens, all the world's an igloo over at Club Penguin and fashion is whatever you dream up at Girl Sense. Most of these worlds are about hanging out, socializing, being creative, earning some sort of virtual currency to buy virtual goods or playing games.
The other day, a virtual world for tweens called Whyville announced that it had teamed up with Penguin Young Readers Group, the publisher of Al Gore's young adult book, An Inconvenient Truth: The Crisis of Global Warming to sponsor a virtual climate center. To make Whyville's residents (who tend to be between 8 and 15 years old) aware of the new Climate Center, they created a virtual tropical storm named Alice. According to the press release, "the storm will result in widespread flooding and destruction throughout Whyville, with considerable rubbish and debris littering the virtual world. Whyville's citizens will need to join together in a massive clean up effort to restore their environment over the next several days."
I'm sure many of you are scratching your heads in disbelief at the existence of virtual worlds with virtual storms and virtual cleanup efforts. Given all of the negative media coverage around kids, teens and the internet, I think this sponsorship is a breath of fresh air. By partnering with Whyville, Penguin was able to create an immersive learning experience. Instead of having to sit through a lesson on climate change or even watch An Inconvenient Truth, they get to experience (and clean up) the effects of global warming in their virtual world.
READ IT ALL HERE:
http://www.huffingtonpost.com...
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Thursday, 28 June 2007 |
Melbourne-based Second Life Cable Network (SLCN) covers yet another blockbuster movie event from inside Second Life.
Melbourne, Australia (PRWEB) June 27, 2007 -- Melbourne-based Second Life Cable Network (SLCN) covers yet another blockbuster movie event from inside Second Life. SLCN was chosen as the exclusive live broadcaster of the virtual Q&A session launching the highly anticipated Paramount film Transformers.
Second Life is the 3D virtual world created by Linden Laboratories of San Francisco, where people represent themselves as avatars.
These events are making history, bringing fans from all over the world together to talk live with high-profile moviemakers and cast members. SLCN is dedicated to making sure the whole world, not just Second Life residents, can watch. Our live coverage was featured by Yahoo!, MSN and several international portals.
Gary Wisniewski, Second Life Cable Network CEO said "These events are making history, bringing fans from all over the world together to talk live with high-profile moviemakers and cast members. SLCN is dedicated to making sure the whole world, not just Second Life residents, can watch. Our live coverage was featured by Yahoo!, MSN and several international portals."
The media event took place on June 22nd at 9:00 am PDT and featured the film's director Michael Bay, producer Lorenzo di Bonaventura as well as starring cast members. An archive replay is available from the SLCN.TV website at http://www.slcn.tv/
READ IT ALL HERE:
http://prweb.com...
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Written by Enniv Zarf
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Wednesday, 27 June 2007 |
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Sponsored by:  By John Gaudiosi
Santa Monica-based developer Trilogy Studios (formed in late 2005 by ex EA and VU Games execs) has found a new niche to explore while developing next generation video games like Daybreakers. First out of the gate for the new virtual world software development studio is a fully realized virtual world for MTV Network's Music Group's popular IP, Pimp My Ride. While the popular TV show has already been turned into a console video game by Activision Value, Trilogy Studios has designed Virtual Pimp My Ride as a free downloadable game that allows fans to enter Van Nuys, California and build custom cars, engage in competitions like drag races and interact with other fans. READ IT ALL HERE: http://www.businessweek.com/innovate...
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Written by Enniv Zarf
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Wednesday, 27 June 2007 |
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Sponsored by:  By Andrea Foster
Steven J. Taylor, director of academic computing at Vassar College, has recreated the interior of the Sistine Chapel in the virtual world Second Life. On the college's Second Life island, visitors can step inside a pale-yellow building and view a replica of the frescoes that adorn the 15th-century chapel in Vatican City.
READ IT ALL HERE:
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Written by Enniv Zarf
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Wednesday, 27 June 2007 |
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Sponsored by: London -- Stella McCartney and PETA will co-host the first worldwide virtual anti-fur protest on Second Life for one week, starting 12 July. As a lifelong supporter of animal rights, Stella McCartney has teamed up with PETA, the largest animal rights organisation in the world, to bring awareness to the cause in a peaceful, innovative way. On 12 July at 19.00 (GMT), there will be an outdoor celebration and picnic on a dedicated island, a Stella McCartney-PETA "world" where the protest will take on its own life. Visitors attracted to the event and the ongoing discussion will be able to donate money to PETA from inside Second Life. Visitors will also receive a goodie-bag of anti-fur accessories to spread the message among the 7 million residents of Second Life. READ IT ALL HERE: http://www.peta.org/mc...
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Written by Enniv Zarf
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Wednesday, 27 June 2007 |
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Sponsored by: Melbourne, Australia (PRWEB) June 27, 2007 -- Melbourne-based Second Life Cable Network (SLCN) covers yet another blockbuster movie event from inside Second Life. SLCN was chosen as the exclusive live broadcaster of the virtual Q&A session launching the highly anticipated Paramount film Transformers. Second Life is the 3D virtual world created by Linden Laboratories of San Francisco, where people represent themselves as avatars. These events are making history, bringing fans from all over the world together to talk live with high-profile moviemakers and cast members. SLCN is dedicated to making sure the whole world, not just Second Life residents, can watch. Our live coverage was featured by Yahoo!, MSN and several international portals. Gary Wisniewski, Second Life Cable Network CEO said "These events are making history, bringing fans from all over the world together to talk live with high-profile moviemakers and cast members. SLCN is dedicated to making sure the whole world, not just Second Life residents, can watch. Our live coverage was featured by Yahoo!, MSN and several international portals." READ IT ALL HERE: http://www.prweb.com/releases...
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Inside SL 
