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Making a living in virtual world (News, Baltimore Sun)
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Written by Strange Ranger
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Thursday, 25 October 2007 |
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Brad Reiss quit his day job as marketing and entertainment director for a restaurant group in Baltimore to make his living in a virtual world called Second Life. "It was a good job I was giving up," Reiss said. "As I was working there, I started to get into Second Life, and I realized the amazing potential. At the point I quit, I wasn't even close to making enough to survive on. Once I was able to devote a good 40 hours a week, the possibilities opened up. "You might have a new product line and want to see what the cyber generation thought of it," he said. "So you get people to look at new products that wouldn't be economically feasible to do in the real world. Simply trying to build an exact copy of a brick-and-mortar store and running it the same way is not the answer." Reiss, known as Doubledown Tandino in Second Life, runs a virtual shop and sells products for clubs and music venues there. He also works as a DJ and recently - from his home computer - orchestrated an online book-release party for a real-life book called Second Life: A Guide to your Virtual World. READ IT ALL AT:
http://www.baltimoresun.com
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