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LivePlanet makes virtual worlds news (Hollywood Reporter)
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Written by Xavier Mohr
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Sunday, 12 August 2007 |
Are virtual worlds ready for a CNN to call their own?
LivePlanet, the multiplatform production company behind HBO's "Project Greenlight" and MSN's "Fan Club: Reality Baseball," is launching Virtual Worlds Prods., a media organization that will cover the burgeoning space of virtual worlds.
Two of the biggest online environments, Second Life and World of Warcraft, will get their own branded news services. Their respective publications, Gridworldnews.com and Azerothwn.com, also will serve as beachheads for launching other virtual-only entertainment and community offerings.
The goal is to position LivePlanet as the dominant media force in virtual worlds the way Time Warner or News Corp. approach the real world, LivePlanet president and CEO Larry Tanz said.
"We're trying to be the uber-media agency that services virtual worlds for information and other things," he said. "Advertising, classifieds and personals will follow the content -- content is just the first foray into it."
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http://www.hollywoodreporter.com/hr/content_display/business/new...
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