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Awaiting Real Sales From Virtual Shoppers (News,NY Times)
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Written by Clark Columbia
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Sunday, 10 June 2007 |
 By BOB TEDESCHI
THE seven million or so inhabitants of Second Life, the three-dimensional online world, have spent millions of dollars on digital makeovers, clothing and other goods and services for their avatars.
But will the game’s players buy anything for themselves?
Retailers and manufacturers like Reebok, Adidas, American Apparel and 1-800Flowers.com are setting up shop in Second Life, hoping that users will steer their avatars to these stores and buy goods to deliver to their real world addresses. So far, retailers say they have low expectations for their efforts, but some believe that the experiments could yield important lessons on how people might operate in the online realm.
READ IT ALL HERE:
http://www.nytimes.com...
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