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Yes, You May Virtually Pimp My Ride (News, Businessweek)
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Written by Enniv Zarf
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Wednesday, 27 June 2007 |
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Sponsored by:  By John Gaudiosi
Santa Monica-based developer Trilogy Studios (formed in late 2005 by ex EA and VU Games execs) has found a new niche to explore while developing next generation video games like Daybreakers. First out of the gate for the new virtual world software development studio is a fully realized virtual world for MTV Network's Music Group's popular IP, Pimp My Ride. While the popular TV show has already been turned into a console video game by Activision Value, Trilogy Studios has designed Virtual Pimp My Ride as a free downloadable game that allows fans to enter Van Nuys, California and build custom cars, engage in competitions like drag races and interact with other fans. READ IT ALL HERE: http://www.businessweek.com/innovate...
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Last Updated ( Wednesday, 27 June 2007 )
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